The book for the expert who has the idea, the industry and the network, and cannot get the thing built. 253 pages. Read it tonight, see the whole path by morning.
What a first build really costs you, for the price of a coffee.
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Most people who write a book like this pretend it exists for no reason other than your enlightenment. It does not. So here is the trade, on the first page, before you have decided whether you like me.
I show you the entire method, in full. No held-back chapter. No locked module. No the-real-stuff-is-in-the-programme. And in return you read it knowing that some of you, by the end, are going to want to build something with me.
Most people who read this book, call it ninety nine out of a hundred, will take what is in here and use it without ever speaking to me. Run it themselves. Hand it to a developer they already have and finally know what to ask for. Read it, realise the product in their head is not the one worth building, and save a year and a lot of money. Every one of those is a win. I mean that.
And one in a hundred gets to the last page and decides they do not want to run it alone. That is the other win, and it is the one this whole book is built to earn.
Both numbers are the point. The book works because it is honestly, almost wastefully generous to the ninety nine. You either give it all away or you do not. I am giving it all away. What you do with it is entirely up to you.
You have an idea. You know it works, because you have watched the problem up close for years and nobody has solved it properly. You might have started. Hired a developer. Paid for a design. Watched a prototype get to eighty percent and then just, stop.
And somewhere in there a quiet story started running in the back of your head. That maybe you are not technical enough. That you should have learned to code. That you picked the wrong developer, the wrong agency, the wrong stack. That people like you, who know an industry cold but not software, are not meant to build the thing.
That story is wrong, it is expensive, and it is the single most common reason a good idea dies quietly in a folder. You are stuck because the standard way of building software is tuned for the wrong thing. Complexity over clarity. Custom over proven. The last four percent of accuracy over the ninety-five that already changes your life. Billable hours over the thing you needed.
Building something that works is not really a technology problem. It is a process problem. Keep it simple. Use proven tools instead of inventing new ones. Plan for the fact that you will be wrong about something, so that when you are, you can move instead of starting over. That is the whole book, and it is what most of the people you would hire never learned.
I am giving you the failures in the same breath as the wins on purpose. The wins prove I can build. The losses prove I will tell you the truth about what to build, and when not to.
A domain expert with a twenty-year enterprise career wanted to turn it into a serious platform. The kind of thing a team of a dozen would normally spend three or four years and two to three million dollars building.
Built for ~$150k. Over $3m in revenue, year one.She did the hard part well. Then a designer tried to build it and couldn't. A developer took over and went in circles. Two years, around thirty thousand dollars, never once a point where anyone could name what was broken. We kept her thinking and rebuilt from the ground up.
Live in weeks. 27 major changes now shipped overnight.I automated a chunk of my own consulting business, packaged it into a product, ran ads to it, and got nothing. Cool, genuinely unique technology. Tiny market, nobody driving it including me. It stalled despite being good.
The lesson: the expert who owns the pain is the product, not the tech.A coach with deep knowledge and interesting AI. The technology could not get accurate enough in exactly the place it needed to be accurate. So I said no. I did not take the money for a two-year mess. That I killed it is the most important thing I can show you about how I work.
A builder who has never killed anything isn't telling you everything.I trained as a data scientist, so I can tell you exactly how the trap works. Give a technical team the choice between a ninety-nine percent solution that takes two years and a ninety-five that ships in two days, and they pick the ninety-nine every time. People wildly underestimate the ninety-five.
A top data scientist, calling out the data-scientist trap.I ran an analytics consulting business for years. We got good enough to do the five-minute fix a client actually needed instead of the drawn-out program. Happy clients. No money. That is when I walked toward products on purpose.
100+ projects. 7 businesses. Work that touched global banks, tech and government.Range from a days-long rescue to a hundred-and-fifty-thousand-dollar enterprise build. Same underlying move every time. The book is that move.
The book keeps its case studies anonymous to protect the people in them. These are the real ones, live in the world right now.
A custom analytics pipeline, from raw tenant data to a frontend people actually open.
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A two-sided marketplace connecting pet owners with mobile vets. Search, book and manage visits.
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An enterprise platform for operating-model assessments and live workshops, in production with global mining companies.
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Competitive ad intelligence for SaaS founders. Mine the ads already winning in your niche.
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A performance scorecard for universities, scored against peer percentiles with a compliance map.
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A BI and analytics company, and the proving ground for the rest of the portfolio.
View live →Not a demo. Not a deck. The whole method, generously, the way I actually work, so you could run it yourself if you wanted to.
One file. Instant. Read it on your phone tonight.
I said I'd flag the part where some of you want help. Here it is, plainly, in the place it belongs. No pressure and no catch. The $5 book stands completely on its own.
The whole method, $5. Most people stop here, and that is a real outcome. You'll know how this is done and what your product should look like.
A digital tool that takes your actual idea and gives you our recommendation on how to build it. The simple version worth shipping, the shape of it, the order to do things in. You get a straight read before you spend a dollar.
If it's a fit, we talk through what you're building and whether Onwards Labs should take over the build with you as technical partner. If we're not a fit, I'll tell you, the same way I'd tell you a project won't work before you waste money on it.
One hundred percent equity in nothing is worth a lot less than a minority stake in something that actually makes money. That's the whole philosophy.
No catch. $5 buys the book and the bonuses, full stop. This page only sells the book. If something in it lands, the path above is there. But you never have to take a single step past the $5 to get the whole method. That's the entire point of writing it this way.
The opposite. The book is written for the expert who is not technical and never wants to be. It gives you the way to think, so you can tell the difference between a product being built well and a product being built to keep you paying, without writing a line of code.
That's exactly who most of the book is for. The mobile vet was two years and thirty thousand dollars deep, stuck at eighty percent, before the rebuild. Stuck is not the same as too late. Usually it means the path was wrong, not that you're incapable.
Instant. You buy, you get the full book as a PDF and an ePub straight away, plus the bonuses. Read it tonight on your phone. No login, no app, no waiting.
Ryan Richardson. Founder of Onwards Analytics and Onwards Labs, and technical co-founder of an enterprise software company he helped take from an idea in an executive's head to real paying enterprise customers. Seven businesses, a hundred-plus technical projects, work that has touched global banks, large technology firms and government. He partners with a small number of domain experts at a time as their technical partner.
Email me inside 60 days. No form, no hoop, no "are you sure". I'd rather you keep the book and lose the five dollars than feel like you got sold. The whole point of it is to be honest.
253 pages + 3 bonuses · instant delivery
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