Onwards Analytics · for operators who've decided to actually run it hard
The decision keeping you up at night, written answer by Friday.
Not a $500 AI build. Not a 20-year-old running your account. Not a $50k discovery deck. A bad call on something irreversible costs six months and around $300k. Get the written answer for $297. Guaranteed to change your mind on at least one thing, or full refund plus a 30-min strategy call free.
Pay $297 → Send the decision by Wednesday EOD → Written memo back Friday EOD
What you're buying: 1× Second-Line Review · $297 · Wed cutoff → Fri delivery · guaranteed to land or full refund + free 30-min call
Pay $297, send my decision → ✓ Guaranteed to land, or refund + free call
Apple Pay · Google Pay · card · secure checkout by Stripe
After you pay: confirmation email immediately → 2-question intake form → written memo back by Friday EOD
Written and signed off by Ryan Richardson. 15+ years across businesses from $1M to billions, small startups through to complex enterprise. Founder of Onwards Analytics. Currently CTO of a funded startup. Author of They Don't Get It. LinkedIn
"Should I fire my technical co-founder?"
A real worked example. Same structure, same voice, same depth you'd get if you sent us your decision, just written for a generic version of the question.
You've already tried the other things.
You've tried the $19/mo AI tools. They're fine for first drafts and useless for the decision in front of you. You've sat across from the 23-year-old account manager. They're earnest and they don't get it. You've considered the $50k discovery engagement. You don't need a deck; you need an answer.
This is for the moment you've decided to actually run the company. Build the product, fire the wrong vendor, kill the side bet, sign the deal, raise the round, kill the round. The decisions a board call won't fix and your network can't help with. Motivation isn't the problem. The decision is.
Buy a memo when: the decision is irreversible, the cost of being wrong is real, and the people in your life can't be the ones to tell you the answer.
Your network is incredible and useless for this.
Your CFO friend can't help you test an ICP. Your CTO friend charges five hundred dollars an hour when you're pre-revenue. Your board doesn't know you're sitting on this. You can't really bring it home.
You need a second pair of eyes that owes you nothing.
Is the memo written by an AI?
No. Written by me, real attention on your specific decision between Wed cutoff and Fri delivery, signed off personally, with the reasoning I'd put in a board paper. There's a chatbot elsewhere on the site for free; the memo is the actual work.
Ryan Richardson
Founder, Onwards Analytics
15+ years across businesses from $1M to billions, small startups through to complex enterprise. I run Onwards, which means I've been behind the decision you're trying to make, quietly, repeatedly, in other people's companies. Currently CTO of a funded startup. Author of They Don't Get It, a short book on the gap between business and technical leaders.
I'm not your coach. I'm not going to tell you to believe in yourself. I'll read what you sent me. I'll tell you what I think, honestly, with the reasoning I'd use in a board paper. Wed cutoff → Fri delivery. Guaranteed to change your mind on at least one thing, or full refund + a 30-min strategy call free.
Three honest tests before you pay
Don't take my word for it. Read the work.
Testimonials are curated. These are not. Push them, question them, decide for yourself whether the memo will land for your situation:
- Read 24 actual sample memos. Same structure, same voice, same depth as the paid version. Browse all 24 →
- Talk to the chatbot. It runs on the same library that backs every paid memo. Ask it the actual question you're sitting on. If it doesn't make you sharper in 60 seconds, the memo won't either. Open the chat →
- Read the book. They Don't Get It is Ryan's published book on the gap between business and technical leaders. The reasoning style in the memos comes from there. See the book →
When real founder testimonials land, they'll go here. Until then, the work above is the proof. Want the deeper version with numbers, case studies, and the twenty-plus active builds we're shipping this month? Read the work →
Send Wednesday. Memo Friday. Done.
$297. Guaranteed to change your mind on at least one thing, or full refund + a 30-min call free. No call required to start.
What you're buying: 1× Second-Line Review · $297 · Wed cutoff → Fri delivery · guaranteed to land or full refund + free 30-min call
Pay $297, send my decision → ✓ Guaranteed to land, or refund + free call
Apple Pay · Google Pay · card · secure checkout by Stripe
After you pay: confirmation email immediately → 2-question intake form → written memo back by Friday EOD